W. Welsch – Aesthetics Beyond Aesthetics

An obvious predominance of images and aesthetic patterns exists today, not only in the current shaping of reality addressed so far, but in the current mediation and apprehension of reality as well. In earlier times, to count as being real, something had to be calculable; today it has to be aesthetically presentable. Aesthetics has become the new leading currency in the reality trade.

 

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L. Wittgenstein – Philosophical Investigations

The aspects of things that are most important for us are
hidden because of their simplicity and familiarity. (One is unable to
notice something—because it is always before one’s eyes.) The real
foundations of his enquiry do not strike a man at all. Unless that fact
has at some time struck him.—And this means: we fail to be struck
by what, once seen, is most striking and most powerful.

 

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